Scott has also developed „Walt Tucker Productions“, a publish-generation business which include projects for the Rolling Stones, Bon Jovi, Janet Jackson, Garth Brooks, Scorpions and quite a few some others. He also generated „Tuneland“, an award-successful CD-ROM match and educational program business through 7th Level. „Tuneland is the world’s initially interactive musical cartoon.
Aside from all that, Scott is regularly invited as a guest lecturer and panelist at numerous new media convention. He’s also a featured guest mentor on about 150 episodes of the weekly syndicated radio clearly show, „Enterprise Rockstars“, hosted by Ken Rutkowski.
With so a lot going on I was extremely privileged more than enough to satisfy Scott at a Pre-Oscar Soirée in Los Angeles, and fell instantly intrigued and infatuated. Hardly ever recognizing what a technological powerhouse lurked guiding the cool, straightforward heading, Pink Floyd multi-instrumental genius, I felt compelled to have a conversation with him. Continue to seeking to wrap my head around „Feel: EXP“, the latest, and most modern, domed, virtual actuality (minus the glasses), live Rock celebration at the moment on the planet, I made a decision to permit Scott reveal……and that he did with the self-assurance of an avalanche, the persuasiveness of a tsunami, and the paramount great importance of a raging hurricane….
I don’t even know wherever to start out…
Allow me give you a bit of qualifications, an overview of what is heading on. I’ve been sort of a serial entrepreneur and tech male for rather a couple several years, with a handful of businesses in the tech space. I took 1 of them general public – 7th Level – wherever I generated the world’s initial interactive cartoon named „Tuneland“ again in the working day.
I have often sort of been the male bridging the gap amongst technological innovation and amusement. Which is what I’ve been performing for the past bunch of decades. Just one of the things we’re doing now with our new organization includes another firm identified as Ignited Community. It’s a cell messaging and media platform. We’re incorporating it into my very own new corporation „Feel: EXP“.
Our first knowledge is Pink Floyd — the Pink Floyd knowledge. We will do a variety of these matters — possibly Bowie, Jimi Hendrix, a variety of diverse displays, all in this new immersive amusement room. I think the future is surely here now.
We have the 3 major drivers that now make it all possible: bandwidth storage and horsepower, which means the power on today’s personal computers. These new variables have all strike at the similar time. The value of computing has dropped so significantly, with so quite a few new items happening, that men and women are continuously bombarded with media and social media.
The upcoming wave is the style of truly immersive practical experience we’re developing. In fact, our initial dwell knowledge is in a 360° immersive dome — like VR with no eyeglasses. We’re accomplishing Pink Floyd songs with an all-star band. I have obtained Stephen Perkins from Jane’s Habit, he is the drummer. I’ve bought John Norwood Fisher from Fishbone, bass player. And Kenny Olsen, who commenced Kid Rock. Additionally Roberta Friedman, who did Pink Floyd with me. Then we bring in a slew of guests.
We have bought out all 10 shows so considerably and it all retains expanding. It truly is definitely wild — just one of the craziest encounters ever. We’re performing it March 8th and 9th once more.
This is awesome and impressive …
The total detail I am carrying out with „Assume: EXP“ is, I am making a system. It is composed of both the engineering and dwell stack in order to set on these immersive demonstrates, but then it is really all tied into an on the net platform — a subscription products and small business. In fact, we’re making a entire new company product. Men and women talk to, „is this a tribute band?“ I tell them „no it can be a enterprise design.“ We are definitely seeking to reinvent the entire room.
You know you are not able to sell audio anymore. So what do you market? The two issues you even now can in fact offer as an artist now is, first, the connection. Folks want to get near to their artists. There are techniques you can generate membership merchandise and stuff to get another person closer to the artist. The 2nd offering is a reside encounter. We’re essentially constructing a total strategy that is type of like Cirque du Soleil … satisfies Ted Talks … fulfills Burning Guy!
It’s definitely combining all that although being in the midst of building the three trucks that will property all the digital circus technology along with touring domes. We’ll go into cities, established up for a month or so and persons will occur in. It is like jogging a traveling circus that’s actually identified as „The Grand Scientific Musical Theater.“
You might be my new hero!
It is called „The Grand Scientific Musical Theater“. I did this 26 several years in the past in Las Vegas at the Thomas and Mack Arena. Essentially, the notion is bringing all the most current know-how alongside one another and marrying it with Hollywood.
So at this display, we had the extremely first circular online video wall and 3-D video arena. We had 16,000 persons present up and we raised $1 million for the Countrywide Centre for Lacking Exploited Little ones. We experienced the to start with 3-D speaking head, voiced by Charles Fleischer – the unique voice of Roger Rabbit.
All of that along with Cirque du Soleil, Graham Nash, Todd Rundgren, the Nevada Symphony Orchestra and John Anderson singing with the orchestra … even as a dude was painting true time in Japan and streaming it across to us. That was in 1992, which was actually early for all this. Fundamentally, I am now re-launching that entire idea with the new corporation, „Consider: EXP.“
That is wild.
Yeah! It is a ton of enjoyment and we’re having a blast. Appropriate now we’re in the midst of a total bunch of sponsors. THX is our first important sponsor to come in and we will be doing work with them on the immersive audio. The thought is to generate a playground for all these tech businesses to come with each other with the most recent, newest and best they’ve bought … then marry all that into a single terrific present that we can out on the street.
We’re also in the midst a likely residency in Las Vegas to operate the display. A significant component of our product is instruction, created ideal into the system. That ties into the makings of the present.
So if you can imagine it … at night we have the reveals heading on even though for the duration of the day we have all this new technology we’re studying to enjoy. So it’s actively playing via our mastering. That way when the exhibits are out on tour, we can give speakers and training with informational situations in the course of the day. Then at evening we can do our demonstrates.
We’re also teaming up with different conferences to deliver them this new variety of circus. We’re making an attempt to reinvent the convention and talking house wherever we incorporate additional enjoyment to the design. Conferences can normally be kind of boring, so we will begin bringing much more comedians and musicians to occasions, tying every little thing collectively into 1 massive and engaging clearly show.
One thing else we’re baking in with the pie is Pink Floyd: not just the dwell songs but a total show that goes together with it. The thought is the minute you get your ticket the expertise starts. Consider for example — your ticket is like an outdated document include and when you keep your telephone towards it, you get augmented actuality correct way. Then you stroll through the show dome in which there’s a series of artworks and memorabilia that’s all tied to a storyline. That then requires you into the immersive experience the place you basically observe the show.
It’s truly the notion of developing a digital circus for these days, where by people today can knowledge the really most current and greatest engineering. It is a playground for technological innovation the place people and organizations can experiment and examination their goods out for serious in the market.
That all sounds like a little something from a potential universe! But then again, you might be talking to an individual who won’t even know how to slash and paste.
We fundamentally want to reinvent the entertainment space. We’re doing work on thrilling new approaches to produce earnings and make money in today’s and tomorrow’s new earth.
It’ll all tied into developing an experiential foundation and then going it all into a constant viewers-administration content platform. Participants can receive not only premium material but membership solutions that in fact demonstrate up back again home in the mail.
At the time we have the entire new system in position, we can start working distinct acts and distinctive artists through it. It can be a quite complicated system but we see the worth previously of assembling a system for artists to in fact start working with this new variety of experience for their possess enterprises. Which is in which we are going.
So you may possibly develop into everyone’s hero?
The primary recipient of all this is the Harold Robinson Basis. That’s one thing Harold Robinson that I, Norwood Fisher and a whole bunch of other musicians are creating: a new songs university in downtown Watts, proper around Martha Middle Faculty.
We’re going to deliver individuals children jointly and choose them up into the camp. A good deal of these youngsters by no means even get out of downtown LA. In no way in their life! Consider me, it’s truly a little something to convey a few hundred of them and their people together and once, and then include the music. The entire strategy is that, no matter what we convey into the task should aid give again to enrich people’s life. The objective of the overall system is to produce a get-win for every person.
That’s a very neat principle.
What is actually also exciting about this new design is that I have basically had persons occur to all 10 shows. It’s these kinds of a wild practical experience when you’re immersed into that planet — sensation the 3-D about you even as you happen to be hearing the tunes. This model new design is certainly the path for the upcoming. Our ticket selling prices are averaging around close to $80, which is pretty fantastic.
Was this initially your plan?
Yeah, pretty significantly my concept. I’ve been in the tech area for such a prolonged time. I instruct a point termed Place, which stands for: Tale, Program, Military Conversion and Instruction. I actually taught this at USC the calendar year just before. I applied to lecture out there pretty a bit. Then they requested me if I might educate the course.
This is definitely the new company model for artists. It’s all about the tale. The most critical aspect of that is, it provides you the important term, the course, that you can use to learn your audience. What is extraordinary today is the skill to go out and join with people as opposed to just throwing nearly anything out there.
It starts off with your Tale which is essential in the Prepare. I use all these start-up principles, a little something for commence-up companies. The Armies — all the influencers — create your team of folks who seriously care. We know that the passionate super admirer is truly the place the pounds are.
We also know that via info analysis that an artist will produce possibly 50 p.c of whole income from just 1 to a few per cent of their audience. Which is the core. So how do you find that a few per cent which is your essential model?
The solution is centered on the Thousand Genuine Supporters approach. Which means a true supporter is somebody who will expend $100 a calendar year. If I have 1,000 followers who will shell out $100 a 12 months, there is my 1st $100,000!
It’s a fully unique model from hoping to go major from the start and acquiring your things out just about everywhere. This, alternatively, is significantly more about going smaller but remaining specific. Method to start with! Construct the repeatable revenue all around a lesser quantity of folks … and only then, scale up. It truly is a diverse recreation now. You have to realize that social media is just not just a advertising motor vehicle any more. It’s really your organization. Whoever owns the audience wins.
We are headlining a massive competition in Budapest on July 30 and we are buying up a entire series of other dates. Seems like we’re going to Moscow, St. Petersburg and a large amount of other places, far too.
So that’s my tale. I’ve been a technologist for numerous a long time, an artist and a musician … but I love remaining in the tech room. It’s type of humorous, in fact, because so several of the younger artists are truly far behind. You’d consider they would know a lot more staying youthful and being in the scene, but they genuinely never recognize a ton of what’s likely on.
So it truly is sort of good currently being the previous person training new tricks to the new canines!
It really is truly really hard for the new the artist.
Definitely. Due to the fact you are unable to market just new music anymore. You happen to be not just an artist any more: you might be really a media enterprise. That’s what I try out to inform them as artists: you have acquired to consider like a star now. You might be an entrepreneur.
The very first point I ask an artist, is this a organization or a passion? If it is a company, then you have to make revenue. You have to assume of your fans as truly your customers. And you have to realize how to convert people today into paying out consumers.
Those are items you have to fully grasp now if you might be likely to be an artist. The 1st thing I ask an artist — and this generally throws them off – is, what challenge are you resolving? Mainly because as an entrepreneur and as a organization, it truly is all about solving difficulties. There’s a complete new recreation in town.
Artists seem not to know the fact of the new music enterprise.
No, it really is not in their DNA. That is why it truly is intriguing for me because I’ve always liked enterprise. I would be on the highway with Gilmore and Floyd and I would study. I assumed if I was heading to be on the street for two yrs, I’d get up company fairly seriously. I’d be looking at all of these enterprise publications and Dave Gilmour would always inquire me, „Hey, what are you reading?“ I’d reply that I was going to make me a small business.
Just about every time I left to go on the road, I was always already contemplating: what will I do when the tour is about? When I am back again dwelling! I usually required to appear house for a handful of times and stage correct into my next new matter. So I always understood precisely what I’d be undertaking two days afterwards.
Base line: it was all about performing to truly have an understanding of organization. I enjoy small business, I enjoy the whole principle of it. It’s fascinating to me!
Very well I assume it really is interesting that you think with the two sides of your mind.
It appears to be so normal. I guess I just have that DNA or a little something like that. My father was a serial entrepreneur. So, when I was increasing up we experienced donut firms, lights firms, candy companies. I went by so lots of corporations on behalf of my dad, who’s also a musician. He was on the Lawrence Welk present he was in that band.
I examine somewhere that you also were being on the Lawrence Welk clearly show as a child?
It can be real. What is actually humorous about that is that my biggest declare to fame is I am the only man on the world who’s performed in Pink Floyd and Lawrence Welk!
Comply with Scott Page on Twitter @IAmScottPage